4th December 2023

BM Catalysts supports growth of SCRs with new technical video

BM Catalysts, Europe’s leading manufacturer of aftermarket hot end emissions products, has launched a new animated video titled, ‘How does vehicle selective catalyst reduction (SCR) technology work?’, as it continues to support customers venturing into this growing market.

The SCR range which was introduced last year with an initial five references has rapidly become a key element of BM Catalysts’ product portfolio, with the company now offering 12 references covering 172 different vehicle fitments, all available with associated pressure pipes and fitting kits.

The SCR video is the latest in a series of successful animations by BM Catalysts, following previous videos on catalytic converters and diesel particulate filters.

These videos have proven popular with customers, collectively amassing over 238,000 views to date and serving as valuable resources for understanding complex technologies.

Holly Brailsford, marketing manager at BM Catalysts, emphasised the importance of these resources: “It’s clear that video is increasingly becoming the go-to format for delivering educational content and it’s important to us that we’re servicing the market in a way that resonates. We invest considerable time and resource into producing these videos, as well as our other technical content, in a bid to help both factors and garages navigate the increasingly complex world of emissions control technologies.”

SCR technology, vital in reducing harmful emissions in diesel engines, works with diesel exhaust fluids such as AdBlue to significantly reduce nitrogen oxide (NOx) emissions.

The popularity and necessity of SCRs in modern Euro 6 vehicles are expected to drive further growth in this market segment.

BM Catalysts’ commitment to providing education and support to the market extends beyond these videos, as it also offers downloadable technical posters and other guidance through its website.

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